Search Engine Optimisation

Providing SEO Solutions


SEARCH ENGINE OPTIMISATION

“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s “natural” or un-paid (“organic“) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image searchlocal searchvideo search,academic search, news search and industry-specific vertical search engines.”

Wikipedia Website – Source: http://en.wikipedia.org/wiki/Search_engine_optimization

In short Google displays sites it believes are authoritative and relevant. Google measure relevance by analysing page content, the words you and I read, and Google measure authority based on the number and quality of other pages linking to the pages they show, links are like votes and recommendations.

If you are still confused this comic reel from red evolution does a great job of illustrating what SEO is.

You tube is also a great source of information when it comes to SEO, check out this clip for more SEO information


TIPS FOR BETTER SEO

  1. Conduct Keyword Research
  2. Use your Keywords in your web pages
  3. Search Engines like informative text
  4. Speak your Target Markets Language
  5. Study your sites Google Analytics
  6. Keep your content updated
  7. Ensure your web page has a unique title and unique content
  8. Look at your competitors’ site content
  9. Don’t try to trick the Search Engine

SEO success story

In 2016 I finished a website for Byblos Group Constructions who are a WA Building and Construction company. Within 2 weeks of launching the Byblos Constructions website they were ranked number 1 for search keywords such as “Byblos Group” & “Byblos Construction” and located on page 2. Currently Byblos Constructions are ranked on page 1 for the search keywords “Commercial Construction Western Australia”. Try it yourself by searching for them on the Google Search engine.

How can I help you?

I can provide your website with a search engine optimisation strategy that is of the highest standard, to give you the best exposure possible. By analysing your website I can provide an SEO strategy that will specifically suit your website.

A paid search strategy with pay per click advertising will always guarantee results. However a FREE organic search result will ensure as much traffic to your website as possible with the ability to ease off the paid search results and the increase your organic search.

There are many different techniques to optimising a website for SEO. Let me assist your business so that you can get better results.


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