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WHAT IS GOOGLE ANALYTICS?
Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. It’s the most widely used website statistics service. The basic service is FREE of charge and a premium version is available for a fee.
HOW DOES IT WORK?
By placing a small snippet of Googles code in your website pages, all data is collected by Google
and can then be viewed by using your FREE Google Analytics account.